Yumo is an Ice Cream shop that creates custom crafted ice cream to tailor the customer’s sweet tooth.
When we were approached to create Yumo, we were delighted and excited. Being illustration as one of our strongest points, we knew it was going to be fun.
Several ideas and creatures were created to see which was fitting the most for a logo and possibly a mascot. After various experiments, we settled on a character that is inspired from sumo wrestlers in Japan and imagined Yumo as “Yummy Sumo”. This formed the basis of a new character and utilised pastel colours to reflect chilled desserts, coolness and ice cream.
Being illustration based, we had a blast designing it and also got to taste some yummy ice cream along the way in creating such a cute brand.